Insurance Sales Using The Internet

Learn all about the most successful insurance sales strategies.

This Is The Situation:

You are either a new agent or a veteran agent that is struggling to get leads and build up your clientele, because everyone has told you that you need to do door-to-door, telemarketing, cold calling, phone book ads, t.v and radio ads, network groups, auto dealerships, mortgage companies, and so on. The reason you may be having trouble growing your agency is because all these strategies don't work anymore, because, the prospects use the internet and social media today. Today's insurance agents need to change their sales hats into marketing experts. Insurance agents need to understand that today's buyers buy much different that the way they did even 5 years ago. Agents need to get into the Internet Marketing arena. There are a couple of ways to do this. You can hire people to do it for you, which costs about $500 to $2,000/month, You can learn about it and do it yourself, which takes time, or a see what other agents have done and just duplicate and implement into your agency.

There are a handful of internet marketing strategies you can implement into your agency for insurance sales.

1. Does Your Agency Have A Website? Either Way it need to be 100% SEO Optimized

2. Do You Have An Internet Lead System? This can be with paid for or self generated internet leads. Either way, the only way to make this type of strategy successful is an email / autoresponder system.

3. Do you have a Facebook Business Page that makes people Opt-In to get your information?

4. Most Importantly, are you on the 1st page of the search engines, like Google? Even if you are, do you know how to stay there, with more agents getting involved with Internet Marketing?

If you don't know anything about these items above, or haven't implemented any of these strategies into your agency, I suggest to start learning a little bit more about Insurance Sales and how to market on the internet. Insurance selling using the internet is all about setting up a system that has 4-5 marketing campaigns that all work together to drive leads to you and build prospect lists month after month. The main goal is to have an automated system, market your agency all over the internet where people are actually searching, and build an opt-in system, so you can market for free every month.

The way to be successful in insurance sales today, is to get your agency on the internet and stay on top, so everyone will see what you have to offer.

By Kevin Rich Kennedy