How To Sell Insurance Using The Internet

Insurance agents need help to re-learn how to sell insurance. Knowing how to sell insurance is all about knowing where the customers are and letting them see your agency wherever they go.

Today it's more about marketing your agency, rather than selling. So many agents are focused on sending out 100's of mailings or making hundreds of calls a week, just to get a handful of leads. If you are like them, you are focused on the numbers game, and not on a targeted niche customer. Now, there is a niche for mailings and phone calls, because people don't have computers or email, but this is very small niche. I like leads and customers that actually find me and want to buy my products.

So what is out there and what can you do?

To be successful, you need to rethink your sales strategies. Remember you need to work smarter and not harder. So many agents, in fact most all the insurance, still use the phone books, radio, telemarketing and paid internet leads for their marketing campaigns. All of these campaigns are dwindling as far as results, except for paid internet leads. I have found that only a very few agents actually succeed with paid internet leads. The one way they succeed is by being completely persistent for days and weeks. For me, I hated calling the irritated lead day after day for 3-4 weeks. I found a great Autoresponder system that does this for me, but does not irritate the customer. In addition it actually works better than the phone calls.

The other top internet insurance marketing strategies include:

* A small website with SEO, so people will see your agency all over the internet. This needs to be your agency website, with opt-ins and quote forms. the site needs to be optimized and linked with the goal to be number one on the search engines like Google.

* Social Media Marketing: Use the tools like LinkedIn, Facebook, twitter, and local networking sites.

* Video & Article Marketing: This type of marketing gets your messages out and go viral. It's a way to get visibility of your agency to a lot of people online.

* Direct Mail - OptIn Marketing: Discover a system to where you only mail ten niche letter a week and have a close ratio of 10-20%

* Facebook Marketing: Don't think of Facebook as a teenager or spare time hobby to see what other people are doing. Businesses use Facebook to promote their agency, build lists and produce ads.

All these items are part of the Internet Insurance Marketing Strategies that will teach you the new way on How To Sell Insurance.

By Kevin Rich Kennedy