Are you frustrated with auto insurance marketing? If you're at a crossroad in your marketing campaign, you need to make a decision that will help you succeed. Make internet marketing strategies your decision. Let's discuss how to get started.
Auto Insurance Marketing requires an Autoresponder System
The #1 tip that I can give is to use an auto responder / email system to base your Auto Insurance Marketing plan off of. This is the start. Autoresponders can be used with online internet leads. These Internet leads are both purchased and organic (your site generated). It is important to know that people get online to research and compare prices for auto insurance. Most of the people don't buy immediately. It may take 2 days to 6 months. You need to contact these leads on a consistent basis. You don't want to write individual emails to everyone. This would consume 100% of your time. Wouldn't a system be nice if you could make 30 emails, do nothing else and let the system do the work for you every day. Do it and leave it. There are online systems that you can use for a minimal monthly fee, that will do all this work for you.
Auto Insurance Marketing Stage #2
Not only do you need an email / autoresponder, your personalized agency website needs to be optimized and have opt-in forms on the site. Now days any insurance agent needs some type of website. Actually it can't be just any website. I'm sure you have been contacted by several web design companies and search engine consultants promising to get your website on the 1st page of search engines for several hundred dollars a month. You may have even done this at some point over the last couple years.
The problem is that these sales people know nothing about your business and how to attract the type of customers you need. Have you noticed that most agents have a website, whether it be their captive companies site or just a site to post information on their agency. The idea behind a successful insurance marketing campaign, is to have a site that everyone searching for insurance in your niche market, will see your site, enter your site and opt-in. The opt-in piece of the pie is to get leads name and emails in return for free information or informative insurance tips. This Opt-in list will grow and grow every month. Soon you will have a weekly or monthly email message to all you customers and leads to promote your special or what you can help your prospects with.
The whole concept behind building a successful agency is establishing a system to collect and build a list of names and emails. This can be done with purchased internet leads and autoresponders and setting up a website with opt-in forms. It doesn't happen immediately, but you will see results pretty quick. Remember, you need to get the ball rolling. Building a list of interested buyers is a great way to ramp up you auto insurance marketing.
By Kevin Rich Kennedy
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